Public Relations (PR)
PR 255 Fundamentals of Public Relations 3 Hours
Introduction to principles, practices and theory of public relations. Provides basic understanding of role played by PR in society; historical, ethical and sociological foundations of PR; and tasks and functions performed in organizations by those responsible for managing and implementing PR activities. Colonnade/Statewide General Education Code E-SB | SB
Recent Term(s) Offered: spring 2024; fall 2024; spring 2025; fall 2025; spring 2026
PR 347 Sport Media Relations 3 Hours
Provides a strategic framework for understanding sport information management and preparation by focusing on the relationship among sport organizations, spokespeople and media.
Recent Term(s) Offered: None
PR 356 Digital Tactics in Public Relations 3 Hours
Examines the strategic use of digital and social media platforms and tools for public relations purposes with an emphasis on hands-on experience and skill. Lecture and lab. Note: Permission of instructor.
Prerequisite(s): PR 255 with a minimum grade of C
Recent Term(s) Offered: spring 2024; fall 2024; spring 2025; fall 2025; spring 2026
PR 358 Public Relations Writing and Production 3 Hours
Writing and production of print and electronic messages to achieve organizational objectives. Includes writing styles appropriate for various media and publication design strategies to achieve public relations goals. Note: Permission of instructor.
Prerequisite(s): (ADPR 200 with a minimum grade of C or PR 255 with a minimum grade of C) and (JOUR 202 with a minimum grade of C or BCOM 265 with a minimum grade of C or BCOM 325 with a minimum grade of C)
Recent Term(s) Offered: spring 2024; fall 2024; spring 2025; fall 2026
PR 385 Artificial Intelligence in Public Relations 3 Hours
AI in Public Relations is designed to equip students with a comprehensive understanding of how artificial intelligence (AI) is revolutionizing the field. This course is both theoretical and practical, offering students hands-on experience with leading AI applications and insights from top professionals and academics. By the end of this course, students will have a robust grasp of AI principles and their applications in various public relations contexts.
Prerequisite(s): ADPR 200 with a minimum grade of C or PR 255 with a minimum grade of C
Recent Term(s) Offered: None
PR 400 Special Topics in Public Relations 3 Hours (repeatable max of 6 hrs)
Various public relations topics not covered specifically in the curriculum. Note: Permission of instructor.
Prerequisite(s): (COMM 200 with a minimum grade of C or ENG 300 with a minimum grade of C)
Restriction(s): Students with a semester level of Freshman may not enroll.
Recent Term(s) Offered: spring 2024
PR 415 Study Abroad in Public Relations 3 Hours (repeatable max of 6 hrs)
Public relations and culture in international and cross-cultural locations Repeatable once for a total of 6 hours.
Recent Term(s) Offered: winter 2025; winter 2026
PR 454 Public Relations Strategy and Planning 3 Hours
Course in conceptualizing, managing, monitoring and implementing specialized programs. Practical guidance and experience in applying logic, implementation and evaluation and development of PR case studies. Actual clients are often used. Note: Permission of instructor.
Prerequisite(s): (AD 300 with a minimum grade of C or COMM 300 with a minimum grade of C or PS 301 with a minimum grade of C or SOCL 302 with a minimum grade of C) and (PR 356 with a minimum grade of C or PR 358 with a minimum grade of C)
Recent Term(s) Offered: fall 2024; fall 2025
PR 456 Public Relations Management 3 Hours
Advanced course in conceptualizing, managing, monitoring and implementing specialized commercial and social programs for corporate, service and government institutions. This capstone PR course involves interaction with actual clients. Note: Permission of instructor.
Prerequisite(s): PR 454 with a minimum grade of C
Restriction(s): Enrollment is limited to students in Public Relations (763)
Recent Term(s) Offered: spring 2024; spring 2025; spring 2026
PR 489 PR Internship or Practicum 3 Hours (repeatable max of 6 hrs)
Prerequisite(s): Permission of instructor. For Public Relations majors only. Professional-quality experience outside or inside the University for a fixed period of time. Follow-up with consist student reports and employer evaluation. Open only to Public Relations majors. Course will be repeatable one for credit (only 3 hours will count for credit toward major).
Restriction(s): Enrollment limited to students with a semester level of Junior or Senior.
Enrollment is limited to students in Public Relations (763)
Recent Term(s) Offered: spring 2024; fall 2024; summer 2025; fall 2025; spring 2026; summer 2026; fall 2026
PR 495 Study in Public Relations 1-6 Hours (repeatable max of 6 hrs)
Develops directed research in Public Relations. Students must submit a written petition for faculty approval of the study in the semester prior to enrolling. Note: Permission of instructor.
Prerequisite(s): COMM 200 with a minimum grade of C
Recent Term(s) Offered: None