Personal Branding, Certificate (1788)
Program Coordinator
Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833
A focused educational experience designed to empower students with the communication strategies and production skills necessary to build and enhance their personal brand in the digital age. Covers topics such as personal branding strategy, content creation and digital production.
Program Requirements (16 hours)
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| ADPR 230 | Digital Tools in Advertising & Public Relations | 3 |
| AD 250 | Personal Branding | 3 |
| VJP 261 | Mobile Media Storytelling | 3 |
| BCOM 264 | Digital Video Production and Distribution | 3 |
| AD 401 | ePortfolio | 1 |
| Elective | ||
| Select one upper level elective from the following: | 3 | |
| Sport Communication | ||
or SPM 315 | Sport Communication | |
| Multiplatform News Presentation | ||
| Personal Selling | ||
| Special Topics in Film | ||
| Total Hours | 16 | |