Integrated Advertising & Public Relations, Bachelor of Arts (753)
Program Coordinator
Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833
This program will prepare students to thrive in a professional workplace that has increasingly shifted to an integrated approach to advertising and public relations. Skills in cross-platform content creation, integrated campaign analytics, and unified messaging provide students with a well-rounded and adaptable knowledge base desired by advertising and public relations organizations.
Concentrations:
- Advertising (AD)
- Public Relations (PR)
Admission Requirements
Students wishing to enter the major in Integrated Advertising & Public Relations initially are admitted as majors seeking admission. Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:
- Completion of a minimum of 24 hours of coursework applicable to a baccalaureate degree;
- A minimum overall grade point average of 2.5;
- Completion of ENG 100 with a grade of “C” or better and 9 additional hours in general education
- Completion of SMC 101 and ADPR 200 with a grade of “C” or better
Program Requirements (39 Hours)
The major offers two concentrations: Advertising (AD) or Public Relations (PR)
| Code | Title | Hours |
|---|---|---|
| Required Courses, Both Concentrations | ||
| SMC 101 | Understanding Media Content, Ethics and Technology | 3 |
| ADPR 200 | Introduction to Integrated Advertising & Public Relations | 3 |
| ADPR 230 | Digital Tools in Advertising & Public Relations | 3 |
| SMC 301 | Mass Communication Law and Ethics | 3 |
| ADPR 321 | Analytics in Advertising & Public Relations | 3 |
| or COMM 300 | Introduction to Applied Communication Research | |
| or PS 302 | Research Design in Political Science | |
| or SOCL 302 | Social Research Methods | |
| ADPR 494 | Integrated Advertising & Public Relations Campaigns | 3 |
| SMC 310 | Media Representation | 3 |
| or AFAM 343 | Communities of Struggle | |
| or ASL 302 | Deaf Culture in America | |
| or COMM 363 | Interracial Communication | |
| or COMM 365 | Intercultural Communication | |
| or COMM 371 | Communication in Multinational Organizations | |
| or CRIM 361 | Race, Class, and Crime | |
| or CRIM 446 | Gender, Crime, and Justice | |
| or FLK 280 | Cultural Diversity in the U S | |
| or FLK 373 | Folklore and the Media | |
| or GWS 375 | American Masculinities | |
| or HIST 302 | Disability in the United States | |
| or HIST 343 | Communities of Struggle | |
| or LEAD 450 | Leadership in Global Contexts | |
| or PH 410 | Global Perspectives on Population Health | |
| or PS 373 | Minority Politics | |
| or SOCL 355 | Sociology of Gender | |
| or SOCL 362 | Social Institutions: Race, Class, and Gender | |
| or SOCL 375 | Diversity in American Society | |
| or SOCL 376 | Sociology of Globalization | |
| or SPS 400 | Foundations of Global Citizenship | |
| or SWRK 300 | Diversity and Social Welfare | |
| Total Hours | 21 | |
Advertising Concentration
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MKT 220 | Basic Marketing Concepts | 3 |
| AD 330 | Branding | 3 |
| AD 349 | Advertising Media | 3 |
| Content Creation Electives (Choose THREE of the following courses; TWO must be at the 300+ level) | 9 | |
| Special Topics Advertising | ||
| Study Abroad in Advertising | ||
| AD Internship or Practicum | ||
| Independent Study in Advertising | ||
| Digital Media | ||
| Professional Work | ||
| Career Experience in Art | ||
| Digital Video Production and Distribution | ||
| Persuasion | ||
| Introduction to Digital Texts and Media | ||
or COMM 212 | Introduction to Digital Texts and Media | |
| Consumer Behavior | ||
| Integrated Marketing Communications | ||
| Services Marketing | ||
| International Marketing | ||
| Personal Selling | ||
| Sports Marketing | ||
| Retailing Management and Strategy | ||
| Digital Marketing | ||
| Business-To-Business Marketing | ||
| Social Media Marketing | ||
| Entrepreneurial Marketing | ||
| Artificial Intelligence in Public Relations | ||
| Media Content, Collaboration and Community | ||
| Introduction to User Experience Design | ||
| User Experience Strategy & Content Creation | ||
| Fundamentals of Photography | ||
| Mobile Media Storytelling | ||
| Short Form Documentary | ||
| Visual Media Editing and Design | ||
| Visual Media Business Practices | ||
| Total Hours | 18 | |
Public Relations Concentration
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| JOUR 202 | Introduction to News Writing | 3 |
| or BCOM 265 | Basic Broadcast News | |
| or BCOM 325 | Survey of Electronic Media Writing | |
| PR 358 | Public Relations Writing and Production | 3 |
| PR 385 | Artificial Intelligence in Public Relations | 3 |
| Content Creation Electives (Choose THREE of the following courses, TWO must be at the 300+ level) | 9 | |
| Personal Branding | ||
| Professional Work | ||
| Career Experience in Art | ||
| Digital Video Production and Distribution | ||
| Basic Broadcast News | ||
| Basic Television Production | ||
| Survey of Electronic Media Writing | ||
| News Videography and Editing | ||
| News Discovery and Selection | ||
| Sport Communication | ||
or SPM 315 | Sport Communication | |
| Health Communication | ||
| Persuasion | ||
| Advanced Presentational Speaking | ||
| Small Group Communication | ||
| Crisis Communication | ||
| Introduction to Digital Texts and Media | ||
or COMM 212 | Introduction to Digital Texts and Media | |
| Multiplatform News Presentation | ||
| Feature Writing | ||
| Sport Media Relations | ||
| Special Topics in Public Relations | ||
| Study Abroad in Public Relations | ||
| PR Internship or Practicum | ||
| Study in Public Relations | ||
| Basic Marketing Concepts | ||
| Integrated Marketing Communications | ||
| Social Media Marketing | ||
| Media Content, Collaboration and Community | ||
| Sport Event Management | ||
| Mobile Media Storytelling | ||
| Short Form Documentary | ||
| Total Hours | 18 | |
Finish in Four Plan
Advertising Concentration
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| SMC 101 | 3 | ADPR 230 | 3 |
| COMM 145 | 3 | AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 |
| ADPR 200 | 3 | COLONNADE COLLEGE COMPOITION (IF NEEDED) (F-W1) | 3 |
| COLONNADE QUANTITATIVE REASONING (F-QR) | 3 | COLONNADE WORLD HISTORY (F-SB) | 3 |
| WORLD LANGUAGE (IF NEEDED) OR UNIVERSITY EXPERIENCE | COLONNADE NATURAL & PHYSICAL SCIENCE (E-NS) | 3 | |
| 12 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| MKT 220 | 3 | COLONNADE LITERARY STUDIES (F-AH) | 3 |
| COLONNADE ARTS AND HUMANITIES (E-AH) | 3 | COLONNADE SOCIO-CULTURAL (K-SC) | 3 |
| COLONNADE NATURAL & PHYSICAL SCIENCE WITH LAB (E-NS, SL) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| ADPR 321 | 3 | SMC 301 | 3 |
| AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 | SYSTEMS COURSE (E.G., COMM 349) (K-SY) | 3 |
| DIVERSITY ELECTIVE (SMC 310, COMM 365) OR ANOTHER APPROVED COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| COLONNADE WRITING IN THE DISCIPLINES (E.G., COMM 200; F-W2) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| AD 330 | 3 | ADPR 494 | 3 |
| AD 349 | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Total Hours 117 | |||
Public Relations Concentration
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| SMC 101 | 3 | ADPR 230 | 3 |
| COMM 145 | 3 | PR CONCENTRATION CONTENT CREATION ELECTIVE | 3 |
| ADPR 200 | 3 | COLONNADE COLLEGE COMPOITION (IF NEEDED) (F-W1) | 3 |
| COLONNADE QUANTITATIVE REASONING (F-QR) | 3 | COLONNADE WORLD HISTORY (F-SB) | 3 |
| WORLD LANGUAGE (IF NEEDED) OR UNIVERSITY EXPERIENCE | COLONNADE NATURAL & PHYSICAL SCIENCE (E-NS) | 3 | |
| 12 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| JOUR 202, BCOM 265, or BCOM 325 | 3 | COLONNADE LITERARY STUDIES (F-AH) | 3 |
| COLONNADE ARTS AND HUMANITIES (E-AH) | 3 | COLONNADE SOCIO-CULTURAL (K-SC) | 3 |
| COLONNADE NATURAL & PHYSICAL SCIENCE WITH LAB (E-NS, SL) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| ADPR 321 | 3 | SMC 301 | 3 |
| PR CONCENTRATION CONTENT CREATION ELECTIVE | 3 | SYSTEMS COURSE (E.G., COMM 349) (K-SY) | 3 |
| DIVERSITY ELECTIVE (SMC 310, COMM 365) OR ANOTHER APPROVED COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| COLONNADE WRITING IN THE DISCIPLINES (E.G., COMM 200; F-W2) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| PR 358 | 3 | ADPR 494 | 3 |
| PR 385 | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| PR CONCENTRATION CONTENT CREATION ELECTIVE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Total Hours 117 | |||
Public Relations Concentration
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| SMC 101 | 3 | ADPR 230 | 3 |
| COMM 145 | 3 | AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 |
| ADPR 200 | 3 | COLONNADE COLLEGE COMPOITION (IF NEEDED) (F-W1) | 3 |
| COLONNADE QUANTITATIVE REASONING (F-QR) | 3 | COLONNADE WORLD HISTORY (F-SB) | 3 |
| WORL LANGUAGE (IF NEEDED) OR UNIVERSITY EXPERIENCE | 3 | COLONNADE NATURAL & PHYSICAL SCIENCE (E-NS) | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| MKT 220 | 3 | COLONNADE LITERARY STUDIES (F-AH) | 3 |
| COLONNADE ARTS AND HUMANITIES (E-AH) | 3 | COLONNADE SOCIO-CULTURAL (K-SC) | 3 |
| COLONNADE NATURAL & PHYSICAL SCIENCE WITH LAB (E-NS, SL) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| ADPR 321 | 3 | SMC 301 | 3 |
| AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 | SYSTEMS COURSE (E.G., COMM 349) (K-SY) | 3 |
| DIVERSITY ELECTIVE (SMC 310, COMM 365) OR ANOTHER APPROVED COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| COLONNADE WRITING IN THE DISCIPLINES (E.G., COMM 200; F-W2) | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| AD 330 | 3 | ADPR 494 | 3 |
| AD 349 | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| AD CONCENTRATION CONTENT CREATION ELECTIVE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 | 2ND MAJOR/CERTIFICATE/MINOR COURSE | 3 |
| 15 | 15 | ||
| Total Hours 120 | |||