Graduate Catalog 2025-2026

Marketing and Sales, Certificate (1786)


Program Coordinator

Lukas Forbes, lukas.forbes@wku.edu, (270) 745-2993

This 3-course marketing and sales MBA certificate will expose students to the necessary skills and knowledge needed to become more proficient in marketing. Students will learn key elements of marketing, market research, digital marketing along with skills needed in the sales field.

Admission Requirements

  • Admission to WKU Graduate Studies;
  • At least 3 years experience in a professional setting;
  • Background knowledge of and exposure to word processing, spreadsheets and presentations

Graduate Studies Admission

Please refer to the admission section of this catalog for Graduate Studies admission requirements.

Program Requirements (9 Hours)

MKT 517Advanced Marketing3
MKT 518Contemporary Issues in Sales3
MKT 521Market Research and Consumer Insights3
MKT 596AGFCB Graduate Certificate Assessment - Marketing and Sales0
Total Hours9