Department of Marketing
Department website: http://www.wku.edu/marketing/
Lukas Forbes, Chair
Grise Hall 402
(270) 745-2993
Faculty
Professor
Lukas Forbes PhD (Business Administration), University of Kentucky, 2004
Craig A. Martin PhD (Business Administration, Marketing), University of Memphis, 1999
Kathryn J. Melancon PhD (Business Administration, Marketing), University of Mississippi, 2007
Patricia R. Todd DBA (Business Administration), Cleveland State University, 2006
Assistant Professor
Kathryn A. Nicewicz Scott PhD (Business Administration), Kennesaw State University, 2022
Marketing Courses
MKT 517 Advanced Marketing 3 Hours
Analysis and application of marketing principles, policies, and operations. Course focuses on marketing strategy and planning, the identification of marketing problems, the development of solutions, and ethical decision-making.
Recent Term(s) Offered: None
MKT 518 Contemporary Issues in Sales 3 Hours
In this advanced sales course you will learn about the role of the salesperson, the steps and stages of selling, how to ask questions in any context in a logical, sequential matter, and demonstration of all elements of the selling process by applying this skills in a sales plan.
Recent Term(s) Offered: None
MKT 521 Market Research and Consumer Insights 3 Hours
This course prepares marketing managers to design, gather, analyze, and use research to make marketing strategy decisions. This is an applied course where participants will execute a marketing research project from start to finish, with exposure to problem formation, research design, data collection and analysis, the interpretation and presentation of results, and data-driven recommendations.
Recent Term(s) Offered: None
MKT 522 Digital Marketing Strategies 3 Hours
This course will review the fundamentals of digital marketing, the importance and benefits of including digital strategies within an overall marketing plan, and will enhance student knowledge of tools and strategies including search engine optimization, social media marketing, web design, advertising and email marketing, mobile marketing, and digital marketing analytics.
Recent Term(s) Offered: None
MKT 529 Independent Study in Marketing 1-3 Hours
Supervised independent study of a topic or problem culminating in a scholarly paper or problem solving report.
Recent Term(s) Offered: None
MKT 596A GFCB Graduate Certificate Assessment - Marketing and Sales 0 Hours
This course tracks the student skills attainment summary and artifacts for Gordon Ford College of Business graduate certificate programs.
Recent Term(s) Offered: None