Graduate Catalog 2025-2026

Department of Marketing

Department website: http://www.wku.edu/marketing/

Lukas Forbes, Chair
Grise Hall 402
(270) 745-2993

Faculty

Professor

Lukas Forbes PhD (Business Administration), University of Kentucky, 2004

Craig A. Martin PhD (Business Administration, Marketing), University of Memphis, 1999

Kathryn J. Melancon PhD (Business Administration, Marketing), University of Mississippi, 2007

Patricia R. Todd DBA (Business Administration), Cleveland State University, 2006

Assistant Professor

Kathryn A. Nicewicz Scott PhD (Business Administration), Kennesaw State University, 2022

Marketing Courses

MKT 517    Advanced Marketing    3 Hours

Analysis and application of marketing principles, policies, and operations. Course focuses on marketing strategy and planning, the identification of marketing problems, the development of solutions, and ethical decision-making.

Recent Term(s) Offered: None

MKT 518    Contemporary Issues in Sales    3 Hours

In this advanced sales course you will learn about the role of the salesperson, the steps and stages of selling, how to ask questions in any context in a logical, sequential matter, and demonstration of all elements of the selling process by applying this skills in a sales plan.

Recent Term(s) Offered: None

MKT 521    Market Research and Consumer Insights    3 Hours

This course prepares marketing managers to design, gather, analyze, and use research to make marketing strategy decisions. This is an applied course where participants will execute a marketing research project from start to finish, with exposure to problem formation, research design, data collection and analysis, the interpretation and presentation of results, and data-driven recommendations.

Recent Term(s) Offered: None

MKT 522    Digital Marketing Strategies    3 Hours

This course will review the fundamentals of digital marketing, the importance and benefits of including digital strategies within an overall marketing plan, and will enhance student knowledge of tools and strategies including search engine optimization, social media marketing, web design, advertising and email marketing, mobile marketing, and digital marketing analytics.

Recent Term(s) Offered: None

MKT 529    Independent Study in Marketing    1-3 Hours

Supervised independent study of a topic or problem culminating in a scholarly paper or problem solving report.

Recent Term(s) Offered: None

MKT 596A    GFCB Graduate Certificate Assessment - Marketing and Sales    0 Hours

This course tracks the student skills attainment summary and artifacts for Gordon Ford College of Business graduate certificate programs.

Recent Term(s) Offered: None